Not that I want to boost the level of competition or anything, but I thought folks who spend a lot of time online (aka readers of this blog) might find the Urban Challenge Online fun.
I was interested in playing this game when it was a physical event that had contestants running around the city solving puzzles. In fact, one of my buddies even finished in the top 10 in NYC back in 2002. Alas, it all started up right when I was in the middle of wedding planning, so it was not to be. Anyway, am pleased to see there’s an opportunity to play online.
The organizers seem to have big ambitions and have a history of getting sponsorships (Verizon Wireless) for the competitions, so I wouldn’t be surprised to see product placement or online gaming sponsorship play a role. (That was my lame attempt to bring this post back to an online marketing/advertising focus. But, seriously, I think gaming sponsorships can be pretty powerful, though there’s a lot to be done regarding establishing pricing and measuring results. )