Interesting (and smart) how the Web site promoting the new Steven Spielberg/Tom Cruise “War of the Worlds” flick features a “Webmaster program.” Promotional copy reads:
Be on the inside of one of the biggest movies ever made! Join the War Of The Worlds Webmaster Program to receive unprecedented access to exclusive photos, videos, interviews, conceptual art and promotional items for publication on your Web site.
Smart way to engage the audience — especially on a sci-fi film that’s sure to attract geek attention. Admirable that they’re so up front about it.
I’d link to more program details, but it’s an all Flash site so it’s not possible to do so. (The link to program info is prominently displayed on the front page of the site.)
They must actually be serious about qualifying people, because The-River.net was rejected. Oh, well…