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The personal professional blog of Pamela Parker -- musings on marketing, advertising, media and technology.

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Weaknesses of Behavioral

May 13, 2005 by Pamela Parker

Another example of the limitations of recommendation engines (and behavioral targeting based on past surfing): this morning my e-mail box held a message from Amazon.com. The subject line: Save 32% on “The Body Sculpting Bible for Brides: Look Your Best in Your Wedding Dress” by James Villepigue. This was accompanied by additional links to a body sculpting book and two wedding planning books.

Hmm…. will be celebrating my 3rd wedding anniversary in October and don’t anticipate wearing a wedding dress ever again.

Filed Under: Marketing

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