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The personal professional blog of Pamela Parker -- musings on marketing, advertising, media and technology.

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Will Someone Please Tell Starbucks?

June 9, 2006 by Pamela Parker

Wendy’s is reportedly abandoning the “Biggie” name for its large soft drinks. A spokesman explained: “We felt like the Biggie designation is not what most customers were used to. Most people were used to small, medium and large.” Amen.

UPDATE: Friends have mentioned that this is actually a ploy by Wendy’s to get people to buy bigger sodas. I knew that. Just wanted to take the opportunity to stick up for “small,” “medium” and “large” as perfectly adequate words to describe drink sizes.

Filed Under: Marketing

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