
Saw this sign on Park Avenue South between 19th and 20th. It seems we’ve moved from putting URLs on ads to simply using Google keywords. Indeed, when one searches on “motionizer” in Google, the first result does appear to be this “advertiser“. Maybe the guy couldn’t get the URL, or maybe he’s on to something (or both!).
Archives for September 2004
Public Relations and Blogs: Free Webinar
FYI, in a couple of weeks, I’ll be participating in a free Webinar on blogs and PR hosted by the Public Relations Society of America. I’ll be joined at the October 6 event by PR guy and blogger extraordinaire, Steve Rubel. Microsoft is the sponsor, interestingly enough, given the company’s embrace of blogs.
Here’s what we’ll be talking about:
Harvest in the Square
I’m headed to the Harvest in the Square to benefit Union Square tonight. I know a bunch of NYC blogger types are also foodies, so maybe I’ll see some folks there. Mmm… my mouth is watering just thinking about the food, wine, beer, etc.
UPDATE: Yum, yum. What a lovely night of gustatory goodies. As my colleague, Erin, said to me several times during the event, “Now, that’s a taste sensation.”
Ok, here are my recommendations:
Red States/Blue States and Business Culture
Anil Dash links to an Inc. article titled “Passport to America” that highlights regional differences in the way business is done in the U.S. I’ve thought about this a lot lately, given I’m moving to a different region in mid-November. I’ve always thought my coming from Texas has been a plus in some ways (and a negative in others). It seems to help bridge the culture gap when I’m talking to people from areas other than NYC or SF.
MARID is no more
The Internet Engineering Task Force has shut down the working group that was coming up with standards for e-mail authentication. E-mail authentication, for those who haven’t been following this whole process, is thought to be the first step in getting rid of spam, phishing, etc.
*sigh*
I know authentication will be happening in one form or another, as Microsoft, AOL, Yahoo! and Earthlink are going to do something. (Probably all different things, but that’s another story.) I’d had this utopian idea that a bunch of engineering types could sit down together and work things out. Alas, it was not to be.
From Ted Hardie’s e-mail announcing the dissolution:
The group was originally chartered with a very tight time frame, with the expectation that a focused group of engineers would be able to produce in relatively short order a standard in the area of DNS-stored policies related to and accessible by MTAs….. Each [possible solution] represents trade-offs, and the working group has not succeeded in establishing which trade-offs are the most appropriate for this purpose….The group remains divided on very basic issues.
Well, I once thought the FTC’s planned sit-down in November would be fairly boring, because, of course, everything would have been worked out by then. But now…
Hurray for Public Google Ad Policies
Danny Sullivan has the scoop on Google’s plans to become more transparent about its ad policies. I’ve written about this a bunch and would love to quit doing so. Kudos to Danny and to Google.