Interesting approach. I like the idea, though the video itself seems a little slow. They’re distributing it on their own site, and promoting it in a media buy that includes BabyCenter (FM partner and J&J subsidiary).
Via the WSJ
links for 2008-02-01
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Nice move for Amazon. Audible has a good thing going. It’s just too clunky and can be difficult to deal with.
iTunes needs a Web interface
Reading one of my colleague’s blogs today (FM is rife with bloggers, wouldn’t you know it?), I got interested in checking out a podcast he mentioned: a lecture by Michael Pollan, of The Omnivore’s Dilemma
To actually listen to this podcast, I have to remember — when I get home, after a busy day at work — to fire up iTunes, search for this podcast, and subscribe. Yeah, that’ll happen. Not.
One thing I love about my TiVo service is that I can go to the Web interface (still not as good as the ReplayTV service was, but pretty decent), and subscribe to a season pass of a new show that I recently heard about. On Netflix, I can go over and queue up the newest, hottest independent film reviewed in the NYT, months before it’s actually released on DVD. On Amazon
In all these case, my entertainment is basically sent to me, after a few keystrokes, and it’s ready for me to enjoy whenever I find the time. Why can’t I do this on iTunes? Am I missing something?
links for 2008-01-24
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Pete Spande heads up our NYC office, and now calls a former storage closet home. Well, his work home, I mean.
links for 2008-01-22
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Nice Ad Age piece on a conversational marketing campaign that took up lots of my attention while it was in progress. Thx to JG for working with the agency to conceive such a fun and engaging project.