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The personal professional blog of Pamela Parker -- musings on marketing, advertising, media and technology.

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Pamela Parker

Blogs & Brands Podcast

May 26, 2005 by Pamela Parker

My colleagues over at JupiterResearch are podcasting. And as this initial effort is about blogs and brands, I thought I’d pass the info along.

The official announcement is here.

also: Gartenberg, pointing to Seattle PI, notes how difficult the production of a podcast is.

Filed Under: Blogging

FYI for RSS Readers

May 25, 2005 by Pamela Parker

I’m participating in the beta test of Google AdSense for Feeds — enabled by Feedburner — so you’ll soon begin seeing an ad every few entries. Looking forward to seeing how contextually relevant these ads actually turn out to be. Your feedback (to theriver*at*mcnigel.com or in the comments) is welcome!

Filed Under: Advertising

PodBirth

May 25, 2005 by Pamela Parker

We’ve decided to podcast the birth of our child.

Just kidding 😉

Filed Under: Personal/Family

Is Pop Culture Making Us Smarter?

May 23, 2005 by Pamela Parker

Malcolm Gladwell writes in the New Yorker about media literacy and sophistication, and their effect on IQ. It’s a review of the new book, “Everything Bad is Good for You” by Stephen Johnson.

I think my New Yorker subscription has lapsed but I’ve been too busy to even follow up on it lately. Anyway, here’s a little from the fascinating Gladwell review:

As Johnson points out, television is very different now from what it was thirty years ago. It’s harder. A typical episode of “Starsky and Hutch,” in the nineteen-seventies, followed an essentially linear path: two characters, engaged in a single story line, moving toward a decisive conclusion. To watch an episode of “Dallas” today is to be stunned by its glacial pace—by the arduous attempts to establish social relationships, by the excruciating simplicity of the plotline, by how obvious it was. A single episode of “The Sopranos,” by contrast, might follow five narrative threads, involving a dozen characters who weave in and out of the plot. Modern television also requires the viewer to do a lot of what Johnson calls “filling in,” as in a “Seinfeld” episode that subtly parodies the Kennedy assassination conspiracists, or a typical “Simpsons” episode, which may contain numerous allusions to politics or cinema or pop culture.

UPDATE: Rushkoff on Johnson

Filed Under: Video

Creating Placebos

May 23, 2005 by Pamela Parker

Fantastic post from Seth Godin about the essential nature of marketing. While I don’t believe the placebo effect can make up for terrible products/services/ideas, I do believe that fundamentally sound things can go much further if they have a compelling story to tell.

Filed Under: Marketing

“My Google”

May 20, 2005 by Pamela Parker

Since I was at the Googleplex yesterday, it’d be an omission not to at least mention Google’s new personalized home page test. It’s interesting in terms of what it says about Google’s strategy, but it’s so far behind what Yahoo! has been doing for years. Anyway, I’m going to be musing on subjects like these in next week’s ClickZ Experts column, so I’ll save it for then.

UPDATE: Jeremy Zawodny posts on the subject.

Filed Under: Search

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