I just talked to my fellow ClickZ columnist and friend Bryan Eisenberg (while his brother, Jeffrey, chimed in occasionally in the background). He shared that the latest book by the Brothers Eisenberg, Call to Action: Secret Formulas to Improve Online Results
It’s been hovering around the Amazon top 10 all of last week and this week, prompting the online retailer to order “thousands” more copies. A positive review (complete with a pan of the book’s cover) from guru Seth Godin has definitely helped propel book sales upwards.
It’s great to see that these guys — who are so smart about Web site conversions and so nice, to boot — get some acknowledgement from the wider world. We’ve recognized their genius for many years now, but it’s great to see others doing the same.
From a user review on Amazon.com:
Call to Action is a straight forward, no nonsense, no “fluff” book covering the do’s and don’t’s of website design and marketing. The book is written to be easily understood. I have already adopted many of Bryan’s points into my own website design and have seen almost immediate results. I doubt if there is a better book on the subject.