Books

I just talked to my fellow ClickZ columnist and friend Bryan Eisenberg (while his brother, Jeffrey, chimed in occasionally in the background). He shared that the latest book by the Brothers Eisenberg, Call to Action: Secret Formulas to Improve Online Results has been getting the respect it deserves.

It’s been hovering around the Amazon top 10 all of last week and this week, prompting the online retailer to order “thousands” more copies. A positive review (complete with a pan of the book’s cover) from guru Seth Godin has definitely helped propel book sales upwards.

It’s great to see that these guys — who are so smart about Web site conversions and so nice, to boot — get some acknowledgement from the wider world. We’ve recognized their genius for many years now, but it’s great to see others doing the same.

From a user review on Amazon.com:

Call to Action is a straight forward, no nonsense, no “fluff” book covering the do’s and don’t’s of website design and marketing. The book is written to be easily understood. I have already adopted many of Bryan’s points into my own website design and have seen almost immediate results. I doubt if there is a better book on the subject.

BoingBoing offers a very cool link to a Flash version of the Infocom “Hitchhiker’s Guide to the Galaxy” game. I spent many hours playing this game with my little brother back in the ’80s — it was probably one of my most satisfying early computer experiences. I haven’t played the Flash version yet, but I’m checking it out.

Incidentally, with all of the geek interest in something like Hitchhiker’s Guide, why no creative Web marketing plan for the upcoming flick? Or is something in the works? (I DO see some paid search ads a so-called blog and some kind of contest.) Incidentally, I love that Arthur Dent is played by “Tim” from The Office.