Marketing

How NOT To Do Content Marketing

July 23, 2014 by Pamela Parker

The “Can I do a guest post on your site?” emails are arriving fast and furiously, and may have reached its peak with this that came in today:

Hello,

Hope you are doing great!!!

We have a unique, genuine and good quality content for your site – which needs to be published on your Site.

We promise you that Once this content is published we will not share with any other blogger.

Please let us know if we can send the article to you for review.

Uh… no thanks. Does this really work?

UPDATE: The stakes are getting higher, as this just hit my inbox –

Back From SMX West 2014

March 14, 2014 by Pamela Parker

I arrived home ~~last night~~ this morning after a whirlwind beginning to the conference season — starting with SXSW Interactive, which had to be interrupted midstream for a trip to San Jose for our company’s own conference, SMX West.

I don’t know what it was about this year’s show — maybe our inaugural Marketing Land Digital Marketing Summit — but I came away from the show with such a good feeling. I loved socializing with people, meeting columnists I hadn’t met before in person, and seeing long-time industry friends again. Additionally, the panelists for the sessions I moderated did such a good job and had such interesting and valuable things to share.

So I thought I’d take the opportunity to share the live blogs and slides from my sessions here.

“Life After Not Provided” explored the options for measuring success (and fixing problems) in a world where we no longer have access to keyword data in analytics platforms.

Here’s a live blog from Chelsea Adams at Bruce Clay Inc.
Benjamin Spiegel’s presentation (he’s the director of search operations at Catalyst)
Marty Weintraub’s slides (he’s founder and evangelist of aimClear)
Ken Shults (of Global Strategies) and Laura Ann Mitchell (of Intel)’s tag-team preso.

“Pro-Level Tips For Succeeding At Retargeting” covered a few different approaches and platforms (Google search, GDN, FSLA, FBX and a technique that uses LinkedIn) to successful retargeting.

Here’s coverage from Janet Driscoll Miller on the Marketing Mojo Blog
3Q Digital’s Jay Stampfl’s presentation covering Google-centric approaches.
John Hamilton from Triggit shared insights related to the Facebook Exchange
Tad Miller from Marketing Mojo covered approaches that work for B2B companies, or others with a long sales cycle and a need to qualify prospects.

SXSW Interactive: Beyond The Hype

March 5, 2014 by Pamela Parker

As much as people love SXSW, there’s definitely a backlash. Some blame the conference for the ever-growing tide of immigrants to Austin, which is stressing infrastructure and heightening fears about water shortages. Others decry it as just another tech conference, or bemoan the hipster factor. (Can you tell I’m a local now?)

I see more and more people tweeting with dread (myself among them) rather than excitement about the event, so it seems we all need to take it down a notch.

Remember that, at heart, SXSW is still a “festival” — not a conference. Where else would you find panel discussions on things like: “Making More of Ourselves – Sensory & Multimodal UX,” “Unearthing the Atari Graveyard: The Search for ET,” and, um, “Orgasm: The Broadband of Human Connection“? (Heck, there’s even a Ping Pong Tournament.) [Read more…] about SXSW Interactive: Beyond The Hype

Ira Glass On Storytelling

February 29, 2012 by Pamela Parker

Ira Glass on Storytelling from David Shiyang Liu on Vimeo.

Has The World Really Changed? Yup

February 29, 2012 by Pamela Parker

When the dot-com bubble was mid-burst in 2001 or so, a friend of mine would ask me, “Do you still think the Internet is going to change the world?” As if some poor investments and a negative global economic climate were going to halt the transformation the Internet was bringing to our culture. “Of course,” I’d answer. It might be slowing down a little bit, but things are definitely going to change. Especially in my chosen fields of journalism, media and marketing. This graphic reflects that conversation quite well.

Infographic by the social media marketing team @ROI_Media

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