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Zach at ClickZ outlines a new Audit Bureau of Circulations study that asked advertisers how much faith they have in the accuracy of online ad reports. The answer? Not much.

Chervokas posts a well-laid-out skeptical view on Steve Jobs’ seeming repudiation of DRM. Good stuff.

yup. UPDATE: Battelle interviews the video maker.

Jeff Jarvis calls for a “measurement summit” to sort out measurement online.

FM’s publisher interviewed.

Coverage of FM in BusinessWeek. Nice.

Fred is calling for Hillary — or anyone — to go beyond video chats and blog regularly. Indeed.

coverage of the inaugural meeting of the Athanasius Kircher Society