• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

The River

The personal professional blog of Pamela Parker -- musings on marketing, advertising, media and technology.

  • Home
  • About/Contact
    • Disclosure
  • Categories
    • Technology
    • Marketing
      • Advertising
    • Media
    • Blogging
    • Search

Uncategorized

links for 2007-05-01

May 1, 2007 by Pamela Parker

  • Yahoo Agrees to Pay $680 Million To Take Control of Right Media – WSJ.com
    Not a huge surprise, given the existing investment, but interesting all the same.
    (tags: onlineads rightmedia yahoo adexchange advertising)
  • The Latest Must-Have for Yuppies: A Blog About the Neighborhood – New York Times
    Local blogging = gentrification? Not a surprise, I suppose.
    (tags: blogging gentrification geotargeting local localsearch outsidein advertising)

Filed Under: Uncategorized

links for 2007-04-24

April 24, 2007 by Pamela Parker

  • Content without Brand is Bad for the Bottom Line (at JG etc.)
    hmm…
    (tags: rss syndication)
  • Inside Bay Area: Author David Halberstam killed in Menlo Park crash
    RIP David Halberstam. Seems odd to lose such a great journalist in such an ordinary way. So it goes…
    (tags: journalism halberstam carcrash)

Filed Under: Uncategorized

links for 2007-04-21

April 21, 2007 by Pamela Parker

  • John Battelle’s Searchblog: IAB to Measurement Agencies: Measure Up!
    The IAB releases an open letter to measurement agencies calling for a summit. It’s about time!
    (tags: measurement IAB advertising comscore nielsennetratings)

Filed Under: Uncategorized

links for 2007-04-12

April 12, 2007 by Pamela Parker

  • How Blogging Can Help You Get a New Job – WSJ.com
    the opposited of getting “dooced”
    (tags: blogging employment recruiting)
  • Where on the Web Is Matt Lauer? – New York Times
    a sole sponsor for the web bit of a cross-platform effort
    (tags: nbc advertising mattlauer marketing)

Filed Under: Uncategorized

links for 2007-04-05

April 5, 2007 by Pamela Parker

  • Ogilvy’s New Digital Chief Discusses Challenges – WSJ.com
    We are really trying to move beyond what has been Web 1.0, the online branding and online direct-marketing and e-commerce advertising, to move into content and community plays …
    (tags: ogilvy advertising marketing onlineads)
  • DoubleClick to Set Up an Exchange for Buying and Selling Digital Ads – New York Times
    Here’s an idea that’s been tried — and has failed, for the most part — a couple dozen times so far. Is the time right?
    (tags: dclk onlineads auction exchange)
  • Google Unwraps Multi-Variate Site Testing, Anoints Partners
    Interesting stuff. Again, it’s free!
    (tags: adwords google advertising)

Filed Under: Uncategorized

links for 2007-03-17

March 17, 2007 by Pamela Parker

  • Tom Watson: Twitter Poetry
    some actual use for twitter?
    (tags: twitter poetry)

Filed Under: Uncategorized

  • « Go to Previous Page
  • Go to page 1
  • Interim pages omitted …
  • Go to page 3
  • Go to page 4
  • Go to page 5
  • Go to page 6
  • Go to page 7
  • Interim pages omitted …
  • Go to page 37
  • Go to Next Page »

Primary Sidebar

Follow me on Twitter

Follow @pamelaparker

Categories

Archives

My Twitter Feed

Tweets by @pamelaparker

Footer

© 2026 · The River · Built on the Genesis Framework