I’m not sure that I entirely agree with Peter Caputa when he posts that content is no longer king. Then again, maybe it’s just because my paycheck is derived from producing and editing content — human work, not technology work. Anyway, this idea hearkens back to my earlier East Coast/West Coast post, and to my column about the ad inventory issue.
Is Content Necessary for Advertising?
It seems I’ve struck a bit of a chord with this post. Pamela Parker comments: I’m not sure that I entirely agree with Peter Caputa when he posts that content is no longer king. Then again, maybe it’s just because