Kudos to Joseph Jaffe for sharing the amazing 16th-hole shot that made for an amazing Masters, and suggesting it should be Nike’s next spot. How could one miss the “swoosh” on the golf ball as it teetered on the edge of the hole? Nice stuff.
(I can’t believe I’m writing about golf but when your husband is Scottish, it’s really unavoidable. Even I can appreciate the beauty of that shot.)
UPDATE: Gary Stein’s great comment on the shot as a spot.
UPDATE2: Tom Watson linked to me saying I had some insight on this moment, so I feel like I’d better add some, and quickly! Mostly, I agree with everything Gary has been writing about over the past couple of days. I love that Joseph Jaffe put up the video of the moment — one could watch it over and over again and bask in its beauty — but, honestly, producing a :30 or :60 is one of the most obvious ways to take advantage of this occasion. You got the TV-watchers, and even the ReplayTV-ers like our household, with the shot when it happened (and with endless replays). How do you get everyone else? How do you take it a step beyond? How do you take advantage of interactivity? Gary’s got some good suggestions, and he’s gathering more from his insightful readers. Stay tuned over there.
Golf talk is good for the baby. Even better than Mozart.