The River

The personal professional blog of Pamela Parker -- musings on marketing, advertising, media and technology.

Lincoln Fry: The Aftermath

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Oh, goodness. Golden Palace Casino (which is already having its logo emblazoned on a pregnant woman’s belly) is currently the top bidder ($21,600.00) for the prop “Lincoln Fry” McDonalds used in its Super Bowl spot.

Other “Lincoln Fry” online elements include:

  • a blog ostensibly by the discoverers of the Lincoln Fry
  • the official McDonalds site, hosted and presumably produced by Yahoo! (downloads, forward-to-friend pictures, “directors cut” video commercials, etc.)

    UPDATE: Unsurprisingly, Golden Palace won the “Lincoln Fry” auction. CNN covers this important news.

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    Comments

    1. little snoobie says

      thanks for the info. I watched the director’s cut and laughed my ass off. Too bad they couldn’t run that during the super bowl. It would have been my favorite!