Links

i always consult blogs for reviews before purchasing anything, and just today I clicked and bought within 20 minutes after seeing a product on a blog. Turns out i'm definitely not alone. (Not a freak after all, imagine that!)

I love that there's a huge controversy over whether Obama uses a Zune or an iPod. What does using each one say about his personal brand? The music-players' brand?

Reax from my journalism school listserv generally went: "About freakin' time!"

I'm a bit late to this discussion but what it's late to say is… being open, transparent and talking about your product IS marketing.

Excellent comparison.

I've noticed the same effect.