Links

Interesting conversational campaign where users submitted video "auditions" explaining why they should get their college tuition (or those of their kids') taken care of. Great motivator that spurred a lot of entries.

My take? Nope. Twitter has changed my way of interacting with friends, colleagues and the online world at large. I am generally a good proxy for the average jane, though I'm often slightly ahead on the adoption curve.

"Fake Steve Jobs" finds difficulty blogging as a business.

Yippee!

Good primer on the major cultural changes that make marketing such a different game today.

It's not surprising. I honestly felt naked watching the inauguration empty handed and had to go get my BlackBerry so I could tweet and read others' tweets. Guess there were a LOT of other people like me out there.

Great analogy by Pete Spande on social media marketing