Links

Great example of how the human touch makes such a difference in marketing/customer service.

Judith Warner on what her family will do when journalism dies:
"We’d pretty much settled upon a future in which Max would teach “Candide” and I’d ghostwrite students’ college application essays. Then he came home with those perfectly shot paper bull’s-eyes.

And whole new landscapes of opportunity opened before me.

Max was too old to go to work for the good guys: the armed forces, the police, the F.B.I. But on the dark side, the possibilities — and the cash potential — were endless. Freelance sniper. Sharpshooter. Professional assassin."

"These kids are paying upwards of $70,000 (the cost of Columbia's J-School, including living expenses) for a ghost's chance of landing a job, at pitiful pay, in an industry that is rapidly collapsing. What's going to be the next hot field in graduate study? Blacksmithing? Bloodletting? Steamship design?"

"journalism is about more than dissemination of news; it’s about the creation of shared awareness."

I like what Brian has to say here about mixing personal (passions) and business in his Twitter stream. We are, after all, human beings, and we can relate to one another in more than one dimension. I respect Brian for his reporting/writing on media and advertising (full disclosure: we used to work together), but I'm also interested in his posts on running, because I'm a former (and hopefully future) runner myself.

"In an internet-enabled world, a scoop lasts for only a very fleeting period of time. The real value is the insight about that scoop."

"To Twitter" and "To Tweet" are both acceptable. Good to know.