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The River

The personal professional blog of Pamela Parker -- musings on marketing, advertising, media and technology.

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Links

links for 2010-01-21

January 21, 2010 by Pamela Parker

  • New York Times to Charge Frequent Readers of Web Site – NYTimes.com
    It's official!
    (tags: news website advertising)

Filed Under: Links

links for 2010-01-18

January 18, 2010 by Pamela Parker

  • New York Times Ready to Charge Online Readers — Daily Intel
    NYT does what many have expected for a long time — prepares to ask readers to pay for access. Looks like it will be a "metered system" where people will be able to view a few articles for free before being asked to subscribe.
    (tags: advertising internet journalism media NYT)
  • Yelp Enables Check-Ins On Its iPhone App; Foursquare, Gowalla Ousted As Mayors
    Smart move by Yelp. Remains to be seen what kind of impact this will have on the mobile local market, but Yelp has some very important advantages — a substantial established user base, and relationships with local advertisers — that cannot be denied, despite FourSquare and Gowalla's penetration among the social media elite.
    (tags: advertising marketing socialmedia yelp local foursquare)

Filed Under: Links

links for 2010-01-15

January 15, 2010 by Pamela Parker

  • The One-Year Report Card of Yahoo’s Carol Bartz–Management: A- | Kara Swisher | BoomTown | AllThingsD
    (tags: yahoo advertising)

Filed Under: Links

links for 2010-01-13

January 13, 2010 by Pamela Parker

  • The killer app that busted ski-resort snow jobs – The Globe and Mail
    How real-time mobile social data has deflated misleading marketing.
    (tags: mobile socialmedia business iphone)
  • The Marketer’s New Clothes « Dachis Group Collaboratory | Social Business Design
    Humorous takeoff of The Emperor's New Clothes by @peterkim.
    (tags: socialmedia, gurus, ROI, marketing)
  • Powered Rolls Up Social Media Shops
    Interesting aggregation of social media-focused shops.
    (tags: socialmedia agencies marketing)

Filed Under: Links Tagged With: iphone, Mobile, skiing, social media

links for 2009-09-16

September 16, 2009 by Pamela Parker

  • Twenty Percent Of Tweets Mention Brands, Products | paidContent
    Interesting, if not that surprising.
    (tags: advertising marketing twitter socialmedia)

Filed Under: Links

links for 2009-09-14

September 14, 2009 by Pamela Parker

  • Information-rich and attention-poor – The Globe and Mail
    “When the effective shelf-life of a document (or any information product) shrinks, fewer resources will be invested in its creation. This is because the period during which the product is likely to be read or referred to is too short to repay a large allocation of scarce time and skill in its production. As a result, the “market” for depth is narrowing. “
    (tags: internet media information attention)

Filed Under: Links

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