Turns out it’s journalists — and not their readers — who are turning to blogs, according to the Euro RSCG Magnet and Columbia University Survey of Media.
According to the most recent findings of the 11th Annual Euro RSCG Magnet Survey of the Media, done in partnership with Columbia University, the majority of journalists are using blogs to do their work, despite the fact that only 1% believe blogs are credible.
Yup. Told you so. Anyway, obviously the Euro/Columbia study has a lot more data. Really interesting stuff.