The River

The personal professional blog of Pamela Parker -- musings on marketing, advertising, media and technology.

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Has The World Really Changed? Yup

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When the dot-com bubble was mid-burst in 2001 or so, a friend of mine would ask me, “Do you still think the Internet is going to change the world?” As if some poor investments and a negative global economic climate were going to halt the transformation the Internet was bringing to our culture. “Of course,” I’d answer. It might be slowing down a little bit, but things are definitely going to change. Especially in my chosen fields of journalism, media and marketing. This graphic reflects that conversation quite well.


Still think Digital Advertising is a fad.

Infographic by the social media marketing team @ROI_Media

Writing my Thesis

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After months of flirting with the idea, I finally allocated the budget for the Thesis theme for this blog. I suppose I wanted to see what all the fuss was about, and do what I most enjoy doing — muck around with Internet publishing/marketing stuff and get my feet wet.

There’s still a lot of work to do on the site design-wise, needless to say, but the current rev is 1000% better looking than the standard “Hello, World!” template I’ve been using recently. Expect to see more content on The River in the days to come.

Video Search Referrals

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I’ve started to get the first video search referrals via Yahoo!/AltaVista to my personal, family blog (where I posted videos of my son soon after he was born). Kind of creepy, in a way, because although I expect text to be indexed, I hadn’t realized video of my son would be “out there” in quite the same way. Such are the internets, I suppose. Most of the more recent stuff is going up via VideoEgg or YouTube. Not sure how that’ll be indexed, or if it will be, since it lives more on other people’s servers (OPS).

Anyway, the search term that’s sending folks my way is “first bath,” and here’s the video detail page about the content in question. Kind of cool to see video search delivering appropriate traffic, without any metadata. (While the text linking to that video says “getting a bath” the word “first” surrounds it pretty closely in other videos titled “first minutes”.)

UPDATE: Fixed the link to the video detail page. I guess I sort of gave away that I was posting this at the same time as I was shopping for a flame thrower for the garden. (We bought it, too, and it is very cool.)