The River

The personal professional blog of Pamela Parker -- musings on marketing, advertising, media and technology.

Pamela Parker

Unexpected Benefit of Google Desktop Search

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So, I have a ClickZ Experts column due every other Thursday, and I spent a decent amount of time yesterday trying to get one step ahead. Then, this morning, I went to finish it up and saw the file I’d been working on — and diligently saving on a regular basis — wouldn’t open. Then I looked at the directory and saw it was listed as being 0 kb in size. Uh, oh.

After looking for temp files, etc. I fired up Google Desktop Search. There I found 3 or 4 different cached versions of the file — one not too far from up-to-date — which I could easily cut and paste into a new file. *Whew* Who would have thought? Anyway, many thanks, Google.

Big Cheese Stories

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A deliciously-written marketing blog from the folks at Murray’s Cheese shop on Bleecker Street in NYC (and online at murrayscheese.com). They do an amazing job online. I’ve already decided we must have champagne in the delivery room. Should raw milk cheese also be on the list of formerly-forbidden food to be included in celebratory snacking? Hmm… (The Cheese Board Collective — a shop with a Murray’s-like selection and a Berkeley “power-to-the-people” ethos — happens to be on the way to the hospital.)

Being a Statistic

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Take the MIT Weblog Survey

Like others, I’ve participated in the MIT Media Lab blogger survey. It wasn’t especially time consuming. It’ll be interesting to see how it all turns out.

In case I don’t post again today let me wish everyone in the U.S. a happy Independence Day. Here’s hoping the long holiday weekend affords opportunities for relaxation!

Google Earth – Temporarily Closed

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Ever since I’ve been trying to download Google Earth (for 2 days), I’ve been informed it’s “temporarily” closed. Bummer.

Google Earth downloads temporarily delayed

Thanks for your interest in Google Earth, but we’re sorry we can’t offer you a download right now. As you know, Google Earth is in beta, and we’re still building out our ability to take on new users. We’re making good progress, and expect to be able to accept new downloads shortly, so we recommend you check back daily at earth.google.com. We hope to be able to welcome you and other new planet surfers soon.

Metrics Above All

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I haven’t posted in a while because I’ve been busy moving, and we barely have Internet access in the new place (read: dial-up). Turns out SBC.com doesn’t recognize my phone number as being active yet, therefore I can’t sign up for DSL online (and that’s the only way I can get the promotional $14.95/month price). And, because our house has never had cable, Comcast has to send out a crew to build a conduit from the street to the house. So, no high-speed for us, at least for now. And no digital cable/ReplayTV, etc. We probably have to get some electrical work done to be able to handle our modern gadgets, anyway. (So far, we haven’t blown any fuses but I haven’t even run the microwave yet.) I’m just considering this a bit of a sabbatical from my digital home lifestyle.

Anyway, to my point. Our adventures in the new house took us to Target yesterday, where we were in search of a shower curtain rod. Being nearly 9 months pregnant, I wasn’t keen on trapising all around the store (this after looking in the seemingly obvious places), so I picked up a red courtesy phone. Customers are to press 1 if they want an associate to come immediately to answer their question, or press 2 if they just want to speak to someone. I was content with option 2, but it didn’t work properly, so a nice recorded voice told me that a sales associate would be there to help me within 60 seconds.

I was impressed. Help in 60 seconds is a pretty strong brand promise. I waited.

Sure enough, a young guy in a Target uniform came rushing around the corner in not too long. Is he coming to help me, I wondered? Yes, he indicated, he is responding to my call. But instead of asking me why I called or offering to help, he rushed over to said red courtesy phone and began tinkering with it, customer be damned. For at least three minutes he let me cool my heels while he pushed buttons, called his supervisor, etc. He was obsessed by the idea that he had to “clear the call” within those promised 60 seconds. If he didn’t, I suppose it would look bad for his, and the store’s, response metrics.

Before he managed to handle the technical difficulties, my husband walked around the corner, holding up a shower curtain rod triumphantly. We headed downstairs and were off, leaving the sales associate wrestling with the red courtesy phone. My husband told me later he’d tried to stop the very same sales associate as he was rushing toward me, only to be told he was too busy “answering a call” to help.

It’s a perfect example of a corporation getting so caught up in the metrics, they forget the point — which was originally to help the customer within a reasonable amount of time. Something to think about.

Posting will likely continue to be light as we continue to unpack and, within the next few weeks, become new parents. Due date in 12 days.