The River

The personal professional blog of Pamela Parker -- musings on marketing, advertising, media and technology.

Pamela Parker

Journalists Read Blogs

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Turns out it’s journalists — and not their readers — who are turning to blogs, according to the Euro RSCG Magnet and Columbia University Survey of Media.

According to the most recent findings of the 11th Annual Euro RSCG Magnet Survey of the Media, done in partnership with Columbia University, the majority of journalists are using blogs to do their work, despite the fact that only 1% believe blogs are credible.

Yup. Told you so. Anyway, obviously the Euro/Columbia study has a lot more data. Really interesting stuff.

AOL.com Roundup

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As AOL preps the launch of its new Web portal, a few items of note from folks around our company:

  • David Card – AOL Version N.0: Welcome to the 21st Century, Fellas. Great stuff here especially about RSS support: “Sit down for this. You heard it here first: Shockingly, AOL is positioned to be the leader in RSS among the big portals, search engines, and Internet media companies. Gasp.”
  • Media Buyers Welcome AOL’s New Portal. ClickZ’s Kevin Newcomb surveys media buyers — absolutely critical to the success of AOL’s new strategy — on their first impressions of the new portal.
  • The New AOL: ContentContentMONEYContentSEARCH. Gary Stein weigns in on AOL’s stick-to-it-iveness, or lack therof.
  • AOL Readies New Ad Units for AOL.com Launch. This title speaks for itself.
  • Paid Search a Footnote in AOL.com Push. About the company’s plans for major SEO, and some SEM, as it makes its foray outside the walled garden.

    • Shame, shame

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    It’s a bit off topic from my ordinary posts, but my pal Tom Watson, in his inimitable way, has issued something of a challenge to bloggers, including myself. The story of Mukhtaran Bibi — who has been taken into police custody in Pakistan for speaking out against serious abuses — is well deserving of widespread attention. I urge you to check out Tom’s post and do whatever you can to help — including spread the word.

    Blodget on Google

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    Blodget on Google (on Bambi’s MarketWatch column):


    You would have to be drunk not to be uneasy about Google today. The stock and company are screaming along at half the speed of sound, and everyone involved is just hanging on for dear life. Maybe they’ll get where they’re going (world domination). Maybe they won’t. But it won’t take much of a bump in the road to send the company and stock careening into a ravine.

    Stock price at post time: $279.25 (down $3.50 on the day)

    UPDATE: Battelle links to yet another story in which Blodget weighs in on the Google valuation.

    Honored to be Feedster XML Feed of the Day

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    I’m honored to have been chosen (by whatever process is in place) as Feedster XML feed of the day. Welcome to any new visitors to The-River.net. Blogging here has been, and will likely continue to be, somewhat light, as homeownership happens, pregnancy reaches its peak (36 weeks now), etc., but I’ll be returning to the primary topics of media, marketing, advertising, word-of-mouth, search, etc. in the not-too-distant future. Hang in there. I am.

    Thanks to Zach for the heads up.

    UPDATE: Feedster’s director of marketing Beverly Parenti just e-mailed me to let me know I’d been chosen. From her e-mail:

    “Feed of the Day” is a service we provide for Feedster users, pointing them toward a new or timely or under-appreciated or just plain unexpected RSS feed.

    Don’t know exactly where I fit in there, but it’s very nice.